A beautiful summer for Beautiful Summer Magazine
Amidst uncertain times for the garden centre industry, Wonderly have successfully created their sixth edition of Beautiful Summer magazine. With recent lockdown measures, the British public has been spending more time gardening than ever before, and following the 01 June announcement that groups of six are allowed to gather in outside spaces, use of the garden as an extension of indoor living space is set to continue.
Content which capitalises upon this trend, inspiring interest in gardening and outdoor living by providing both promotional and informational material, is paramount for one of Wonderly’s longest-standing clients, the Tillington Group of garden centres. This is exactly what this year’s Beautiful Summer magazine offers.
With garden centres forced to close at the end of March – their busiest time of year, and with the best spring since 1929 it was the perfect storm and Wonderly were faced with the very real possibility that the magazine, which usually distributes at the beginning of May, would be cancelled.
However, the team acted quickly to persuade the client to postpone distribution to early June in the hope that garden centres would be one of the first businesses to open. The decision paid off…
The magazine aims to be a tonic in this uncertain time, providing pointers on how to make the most of your time outdoors, growing your own fresh fruit and vegetables, and how to enjoy your garden. Beautiful double-page spreads provide pointers and advice on late- flowering plants, and ‘summer living’ is displayed at its finest, with stylish garden furniture showcased throughout. Staying at home has meant record sales of garden furniture and leisure goods this year, and as outdoor gatherings in private gardens are now permitted for increased numbers, the magazine mail-out which starts on June 8th is perfect timing.
Twenty-one versions of the magazine and over 2 million copies will be distributed via Royal Mail door to door from Monday 8 June. If you are fortunate enough to live locally you might see a copy of Squires’ version pop through your door!