What Japan can teach us about owned media
Is it worth filling a bucket with water to add it to a flood? That question haunts Hayao Miyazaki, the director of such animated masterpieces as My Neighbour Totoro. The Japanese people, the 78-year-old filmmaker argues, are being constantly bombarded with words and images, in which case, he says: “Does it make sense to add […]
Thrills, spills and bellyaches
Always read the small print. When someone says to you, ‘do you fancy a day off work and a weekend and Amsterdam,’ take a moment before you bite off their hand to accept. I didn’t, which is why, for the past few months I’ve been staring down the barrel of a 250km ride from London […]
The brand loves of my life
Growing up in the Midlands in the 1970s – the “brown times” as novelist Jonathan Coe dubbed them – the brands that meant most to me were RCA (Elvis’s record label), the fizzy soft drink Vimto (friends nicknamed me ‘The Vimto kid’), Milky Way (the cheapest chocolate bar at the corner shop), Walkers’ cheese and […]
How we are encouraging cips.org users to stay longer and spend more
CIPS is the world’s largest organisation dedicated to the procurement profession, championing best practice and helping organisations and individuals achieve all-round excellence around the globe. Serving 66k members, and a wider community of 160k professionals, its website supports users in both mature and developing markets, and is the ‘go-to’ place to find the latest news […]
Why owned media is the new black
Remember flying British Midland? Or trying to get a decent reception beyond the M25 on your One2One mobile phone? I’m afraid I do, because my first foray into contract publishing (as it was then known) was as deputy editor and editor, respectively, of those Dodo-esque brands. But that was back when social media meant propping […]
VWG welcomes Wonderly’s Nic Shaw to his new Milton Keynes home
We’re delighted to welcome the agency’s latest recruit Nic Shaw into the World of Wonderly, where he is now taking responsibility for the strategic direction and management of our 13-strong editorial team embedded in VWG UK’s headquarters in Milton Keynes. Nic will be working with them, supported by Head of Client Engagement David Spon-Smith and […]
The book that changed my (business) life
Ed Marriage, digital strategy director Adapt by Tim Hartford I admit that I’m a sucker for popular economics (which is only one of the reasons why people never invite me to dinner parties more than once). But even I can’t see how anyone wouldn’t find this book fascinating. It’s a forensic look at the history, […]
IB World spotlights the childhood mental health epidemic
Mental health is not just an issue for adults. An increasing number of children around the world are feeling stressed, anxious, depressed and even suicidal. In the UK, 82% of primary school leaders reported an increase in mental health issues among young children around the time of exams, according to a survey. Some are even […]