ECB programmes

Souvenirs that serve as the 'go-to' resource for cricketing information

England cricket programmes

Background

The client: England and Wales Cricket Board (ECB)

Working together since: 2010

The requirement: To produce engaging, informative and high-quality programmes for all England senior team home international matches and the domestic finals.

England cricketer hands fan an ECB programme

Insight

The world of cricket is transforming at a rapid pace, and for fans seeking the most up-to-date details about players and the game, programmes have a vital role as the ‘go-to’ resource for information about the sport. They are also regarded as souvenirs of a special occasion, and are more likely to be purchased by spectators with children and those who have travelled further to attend. That means it is imperative that we ensure each publication contains exclusive and in-depth content, and represents value long after the final innings.

ECB England Cricket programmes

Owned media

In 2017 we produced as many as 16 match day programmes across the summer covering all of England’s Test matches, one-day international series and Twenty20 series plus the domestic county finals in T20 and 50 overs. We also produced programmes for the women’s T20 Kia Super League and – for the first time – the England Learning Disability team’s tri-series tournament against Australia and South Africa. In addition, we have found innovative ways of promoting the programme via digital channels and ensuring that the rich content reaches as wide an audience as possible.