Background

The client: International Association of Athletics Federations (IAAF)

Working together since: 2008

The requirement: Rebuild iaaf.org to set a gold standard for a global sports governing body – increasing engagement and creating a must-visit destination for anyone with an interest in athletics.

Insight

The IAAF serves many different audiences – from avid fans to athletes and administrators – and had traditionally stored its data on five databases that fed into a multitude of sites for different IAAF events. But after talking to competitors, coaches, referees, journalists and athletics supporters, it became clear that the overarching desire was for everything to be in one place: a single destination where users could find information about athletes past and present, and current and historic events.

Owned media

Focusing on the unique content available to the IAAF, we redesigned and rebuilt iaaf.org. Our new content management system made it simple to manage the site internally, with a unique user access structure that maintained site security. Utilising the latest technologies, including MongoDB, we extracted and interrogated the legacy data to allow users to search all results across all IAAF championships. This information was presented graphically in various ways – such as head-to-head and athlete’s personal best progression.

Tech

Our data migration expertise enabled us to merge the content from five databases into one. And whereas previously the 16 IAAF competitions had been running as standalone, external sites that were wrapped up each year and started again, we created a ‘rolling hub’ to incorporate these within the main site and maximise SEO.

Live reporting for the IAAF
Live reporting

Finally we designed and built a live event site for the IAAF World Athletics Championships that delivered results seconds after events had finished by handling live data from an Olympic Data Feed. Our team continues to provide 24/7 technical support and hosting at live IAAF events around the world.

Results

At the 2017 World Championships in London, we set our own new personal best, with:
+46% more sessions than Beijing 2015
+56% more users than Beijing 2015
4.5 million users, 10.2 million sessions and 43 million page views
Half of all traffic came from mobile devices
At its peak the site comfortably dealt with 770,000 data requests per minute