Our World Athletics team jetted off to Budapest to run our award-winning Competition Information System and the official World Athletics website at the Championships which took place between 19-27 August.
The Competition Information System is an innovative, online solution that offers real-time event data, video, athlete profiles, infographics, and automated commentary to content producers such as broadcasters, commentators, and journalists, increasing accessibility while reducing carbon footprint. Replacing a legacy system of physical hardware (VLAN cables) and tablets, our system is accessible anywhere in the world in real time, delivering real time data, assets, athlete profiles and automated commentary.
After nearly one million website visitors a day in the first seven days, Budapest had already surpassed previous visitor numbers for any World Championships. The popularity of the live results platform has grown exponentially – on day one, traffic was more than double that for any previous event with over 13 million page views across the Championships. At peak times, the website received over 400,000 requests per minute, and up to 14 million per hour.
The Championships in Budapest also saw the launch of our team’s latest innovation – our brand new Predictor game. Fans from across the globe had the opportunity to predict the podium for every final event, the more accurate the prediction the more points they could earn, climbing the global leaderboard with the chance to win exclusive money can’t buy prizes. Interactive insights gave valuable insights into athlete statistics, performance history, and event dynamics allowing fans to make informed predictions and increase their chances of winning.
Throughout the Championships over 14,000 fans engaged with the Predictor game and feedback from users has been wholly positive. We saw a huge uplift in returning users to the game with 600,00 page views across the Championships delivering a unique gamified second screen experience.
It’s been fantastic to see how well received the hard work from our team has been as we continue to drive innovation within sports. Get in touch if you’d like to discuss how we can take your digital game to the next level!
