Restoring the world-famous Press Awards to the heart of their industry

Restoring the world-famous Press Awards to the heart of their industry Challenge The Press Awards and Regional Press Awards are the pinnacle of British journalism, spanning more than six decades of history and boasting a winners’ list that reads like a roll call of the industry’s golden age. But when Wonderly began working with the […]

Turning the CIPS Salary Guide into a year-round value driver

Turning the CIPS Salary Guide into a year-round value driver Challenge The CIPS Salary Guide, produced in association with Hays, had long been a well-respected, global annual report which helped procurement professionals make informed decisions about their career paths and benchmark their compensation against industry standards. However, its impact for Hays, as sponsor, was limited […]

Making sponsors the stars at the RCGP annual conference

Making sponsors the stars at the RCGP annual conference Challenge In the post-pandemic world, industry partners increasingly view speaker opportunities and delegate engagement as the holy grail of large scale live events. The Royal College of General Practitioners (RCGP) Annual Conference and Exhibition, one of the highest profile medical events in the UK, needed to […]

Reinventing the CIPD commercial model with a focus on relentless innovation

Reinventing the CIPD commercial model with a focus on relentless innovation Challenge In common with many professional associations, the CIPD has seen its commercial revenue base alter drastically in recent years, with a shift away from print and digital display advertising, a demand from industry partners for more immediate ROI and a focus on larger […]

Building a cross-channel portfolio fit for a forward-looking membership association

Building a cross-channel portfolio fit for a forward-looking membership association Challenge The CIPD, the membership body for the people profession with almost 160,000 members, is on a mission to champion better work and working lives around the world. But serving such a diverse and dynamic member base requires a cross-channel portfolio that is responsive, modern […]

RCGP An innovative approach to an Annual Conference

RCGP An innovative approach to an Annual Conference Challenge The Royal College of General Practitioners Annual Conference and Exhibition (RCGPAC) is designed to enhance the status of the College nationally while demonstrating its practical educational relevance to their 50,000 members throughout their careers. The challenge in late 2021 was to reinvigorate the profession during the […]

Putting members at the heart of a digital-first publishing strategy

Putting members at the heart of a digital-first publishing strategy for the SCoR Challenge The Society of Radiographers’ (SoR) monthly Synergy magazine had long been the heartbeat of its professional community – but by 2022, it was clear its format was no longer meeting the increasingly digital needs of its 30,000-strong membership, was not capable […]

A live event that redefines the ‘business conference’ for a new generation

A live event that redefines the ‘business conference’ for a new generation Challenge To bring together people professionals, leaders and the wider business community to discuss the pressing issues they have in common, as part of an immersive and exciting live event Solution The CIPD Festival of Work was launched in 2019 with a clear […]