Driving sales with a gardening magazine reaching 4 million households

Driving footfall and boosting sales with a gardening magazine reaching 4 million households Challenge Printed magazines remain at the heart of the Tillington Group’s strategy to engage the more mature ‘bread and butter’ audience – with 11 members each with different audiences we had to find a way to deliver bespoke content whilst including supplier […]

Creating premium digital content for Berkeley Group

Creating premium digital content for Berkeley Group Challenge To build Berkeley Group’s brand and drive interest in its portfolio by providing better opportunities to engage existing and potential new customers across its digital channels. Solution We supplied a range of engaging content for Berkeley’s website and Instagram (posts and stories). This included expert practical advice […]

Taking members behind the science with Kew Gardens

Delivering an extraordinary magazine for an extraordinary institution Challenge Connect with members to increase retention, reduce churn, increase frequency of visits and donations, as well as ensuring members are aware of RBG Kew’s scientific work. Solution We produced an accessible, intelligent and engaging magazine using a variety of story-telling techniques, human interest stories with expert […]

Selling dream homes through an aspirational lifestyle magazine

Selling dream homes through an aspirational magazine for Berkeley Group Challenge Develop an overarching publication to reinforce Berkeley Group’s core values while stimulating interest, excitement and enquiries across its entire portfolio. Solution Striking the right aspirational chord with our target audience, while subtly weaving in the quality and desirability of Berkeley developments, is key to […]