Creating premium digital content for Berkeley Group

Antique light

Creating premium digital content for Berkeley Group Challenge To build Berkeley Group’s brand and drive interest in its portfolio by providing better opportunities to engage existing and potential new customers across its digital channels. Solution We supplied a range of engaging content for Berkeley’s website and Instagram (posts and stories). This included expert practical advice […]

Empowering Motability customers to live their life to the full

Empowering Motability users to live their life to the full Challenge To revitalise the Motability Scheme‚Äôs long-standing customer magazine, Lifestyle, so it speaks to a new generation of customers including families, carers and drivers with a disability. Solution We reinvented Lifestyle so that it captured the essence of the Scheme and the diversity of the […]

Inspiring those with disabilities to discover new possibilities with Motability

Inspiring those with disabilities to discover new possibilities with Motability Challenge Engage with the disability community online allowing Lifestyle magazine to be part of the wider conversation. Solution In 2021, we launched an Instagram account for Lifestyle magazine to reach existing and potential Motability customers, build a welcoming and supportive community, raise awareness of Motability […]

Selling dream homes through an aspirational lifestyle magazine

Selling dream homes through an aspirational magazine for Berkeley Group Challenge Develop an overarching publication to reinforce Berkeley Group’s core values while stimulating interest, excitement and enquiries across its entire portfolio. Solution Striking the right aspirational chord with our target audience, while subtly weaving in the quality and desirability of Berkeley developments, is key to […]

Creating a youth lifestyle brand for the British Army

Creating a youth lifestyle brand for the British Army Challenge Reach 18-24 year olds and the people who influence their decisions, bringing to life what being a soldier or officer really means, and exciting them about the amazing opportunities an Army career offers. Solution We created ‘The Locker’, a lifestyle brand that shows its audience […]

Shifting brand perception for Sports Direct

Shifting brand perception and driving engagement for Sports Direct Challenge To create a monthly lifestyle magazine focused on the world of sport, both men and women, to drive footfall and sales across the Sports Direct chain. Solution Having identified Sports Direct’s target audience we launched Forever Sports, a paid-for, premium offering with a strong focus […]

Driving recruitment for the Army through immersive digital content

Driving recruitment for the Army through immersive digital content Challenge There were two main objectives to hit through our work with the British Army. Driving consideration for potential recruits, highlighting the benefits of a career in the Army and reimagining the existing Locker magazine for a digital first 16-24 year old audience. Solution Bringing The […]