Driving a strategic multi-channel approach for the CIPD

Driving a strategic approach to owned media with the CIPD Challenge Transform the CIPD’s monthly member magazine People Management into a multi-channel brand that gives HR professionals genuinely useful, practical advice and broader, strategic knowledge. Solution We developed a new hard-hitting and relevant publications, engaging with CIPD’s youthful – predominantly female – audience by meshing […]

Delivering a world-class programme of media and events for CIPS

Delivering a world-class programme of media and events for CIPS Challenge Create a world-leading programme of media and events to the Chartered Institute of Procurement & Supply’s 118,000 members, while raising the profile of procurement and supply around the globe. Solution From our experience working with membership bodies, we knew it was critical to transform […]

Essential reading in the global classroom

Essential reading in the global classroom Challenge To deliver cutting-edge content that positions the IB as a world leader in international education. Solution In the time-poor world of educators, reading a magazine is regarded as a luxury or treat. So an annual printed publication remains at the heart of our strategy and continues to be […]

Thought leadership for C-Suite leaders navigating the New Normal

Thought leadership for C-Suite leaders navigating the New Normal Challenge Advise KPMG on the strategy for their ground-breaking biennial survey of global consumer preferences called Me, My Life, My Wallet. Solution Drawing on our first-hand knowledge of the consumer and retail sector, backed up by original research into the key trends (especially in terms of […]