Restoring the world-famous Press Awards to the heart of their industry
Restoring the world-famous Press Awards to the heart of their industry Challenge The Press Awards and Regional Press Awards are the pinnacle of British journalism, spanning more than six decades of history and boasting a winners’ list that reads like a roll call of the industry’s golden age. But when Wonderly began working with the […]
Turning the CIPS Salary Guide into a year-round value driver
Turning the CIPS Salary Guide into a year-round value driver Challenge The CIPS Salary Guide, produced in association with Hays, had long been a well-respected, global annual report which helped procurement professionals make informed decisions about their career paths and benchmark their compensation against industry standards. However, its impact for Hays, as sponsor, was limited […]
Making sponsors the stars at the RCGP annual conference
Making sponsors the stars at the RCGP annual conference Challenge In the post-pandemic world, industry partners increasingly view speaker opportunities and delegate engagement as the holy grail of large scale live events. The Royal College of General Practitioners (RCGP) Annual Conference and Exhibition, one of the highest profile medical events in the UK, needed to […]
Reinventing the CIPD commercial model with a focus on relentless innovation
Reinventing the CIPD commercial model with a focus on relentless innovation Challenge In common with many professional associations, the CIPD has seen its commercial revenue base alter drastically in recent years, with a shift away from print and digital display advertising, a demand from industry partners for more immediate ROI and a focus on larger […]
Building a cross-channel portfolio fit for a forward-looking membership association
Building a cross-channel portfolio fit for a forward-looking membership association Challenge The CIPD, the membership body for the people profession with almost 160,000 members, is on a mission to champion better work and working lives around the world. But serving such a diverse and dynamic member base requires a cross-channel portfolio that is responsive, modern […]
RCGP An innovative approach to an Annual Conference
RCGP An innovative approach to an Annual Conference Challenge The Royal College of General Practitioners Annual Conference and Exhibition (RCGPAC) is designed to enhance the status of the College nationally while demonstrating its practical educational relevance to their 50,000 members throughout their careers. The challenge in late 2021 was to reinvigorate the profession during the […]
Essential reading in the global classroom
Essential reading in the global classroom Challenge To deliver cutting-edge content that positions the IB as a world leader in international education. Solution In the time-poor world of educators, reading a magazine is regarded as a luxury or treat. So an annual printed publication remains at the heart of our strategy and continues to be […]
Breaking audience records for a business event with a difference
Breaking audience records for a business event with a difference Challenge The CIPD Festival of Work, now in its fifth year, was already a remarkable success story, drawing thousands of people professionals to London’s Olympia for a two-day event that explored themes around the future of work and the learning revolution in the workplace – […]