Delivering a world-class programme of media and events for CIPS

Challenge

Create a world-leading programme of media and events to the Chartered Institute of Procurement & Supply’s 118,000 members, while raising the profile of procurement and supply around the globe.

Solution

From our experience working with membership bodies, we knew it was critical to transform the audience into an engaged and responsive community. Expert content would be key – and CIPS’ existing editorial sub-brand ‘Supply Management’ offered a powerful communication channel. Research revealed that many members were confused about the relationship between CIPS and Supply Management. Bringing the brands closer, and making the connection crystal clear, was essential to our approach.

Solution

From our experience working with membership bodies, we knew it was critical to transform the audience into an engaged and responsive community. Expert content would be key – and CIPS’ existing editorial sub-brand ‘Supply Management’ offered a powerful communication channel. Research revealed that many members were confused about the relationship between CIPS and Supply Management. Bringing the brands closer, and making the connection crystal clear, was essential to our approach.

Results

“The result has been amazing and we couldn’t be happier. The feedback and engagement levels are high and the fresh and more challenging approach is helping show procurement in a new light – all fitting perfectly with the CIPS three-year strategy. Commercially, the team has strived to build relationships with new and existing sponsors and advertisers to make sure we’re in a good place moving forwards.” Liz Lees, Head of PR & Representation

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