Creating premium digital content for Berkeley Group
Challenge
To build Berkeley Group’s brand and drive interest in its portfolio by providing better opportunities to engage existing and potential new customers across its digital channels.
Solution
We supplied a range of engaging content for Berkeley’s website and Instagram (posts and stories). This included expert practical advice such as a ‘moving home checklist’, ‘how to style your new-build home’ and ‘design a home office’ to help establish trust and credibility, as well as inspirational stories on gardening, sustainable style, tech, food, drink and travel to help Berkeley connect with audiences on its brand values. We also supplied themed content relating directly to Berkeley developments.
Solution
We supplied a range of engaging content for Berkeley’s website and Instagram (posts and stories). This included expert practical advice such as a ‘moving home checklist’, ‘how to style your new-build home’ and ‘design a home office’ to help establish trust and credibility, as well as inspirational stories on gardening, sustainable style, tech, food, drink and travel to help Berkeley connect with audiences on its brand values. We also supplied themed content relating directly to Berkeley developments.
Results
Berkeley Group is gradually publishing this bank of content on its website. Within a month of publication, the article ‘Planning the interiors for your soon-to-be home’ had already received 1,276 page views. Specially created Instagram posts and stories have also been successful in driving people to the website.
