Essential reading in the global classroom
Challenge
To deliver cutting-edge content that positions the IB as a world leader in international education.
Solution
In the time-poor world of educators, reading a magazine is regarded as a luxury or treat. So an annual printed publication remains at the heart of our strategy and continues to be highly valued by its recipients. IB World magazine features ideas from IB students, teachers and other inspiring minds in the wider field of international education and has covered subjects as diverse as classroom technology, gender-neutral schooling and teaching climate change. We also produce IB World Conference Special magazines, which are distributed at each of the IB Global Conferences.
Solution
In the time-poor world of educators, reading a magazine is regarded as a luxury or treat. So an annual printed publication remains at the heart of our strategy and continues to be highly valued by its recipients. IB World magazine features ideas from IB students, teachers and other inspiring minds in the wider field of international education and has covered subjects as diverse as classroom technology, gender-neutral schooling and teaching climate change. We also produce IB World Conference Special magazines, which are distributed at each of the IB Global Conferences.
Results
IB Communications research analysis has shown that IB World magazine is viewed as an important communication from the IB. It gives a different context and is great for case studies.
