Empowering Kia dealers through remarkable content
Challenge
Enable Kia’s UK head office to communicate the latest prices, programmes and company news to its award-winning dealer network while working to challenging deadlines.
Solution
There is still a demand for a physical product, particularly from the sales executives. So, we print two commercial programmes guides each quarter – an all-encompassing main guide for the dealer principals, and a stripped-down, pocket-sized version for the sales executives. The pocket version evolved to add more useful features, such as key features for each model, and the additional cost of stepping up to the next grade.
Solution
There is still a demand for a physical product, particularly from the sales executives. So, we print two commercial programmes guides each quarter – an all-encompassing main guide for the dealer principals, and a stripped-down, pocket-sized version for the sales executives. The pocket version evolved to add more useful features, such as key features for each model, and the additional cost of stepping up to the next grade.
