Thought leadership for C-Suite leaders navigating the New Normal
Challenge
Advise KPMG on the strategy for their ground-breaking biennial survey of global consumer preferences called Me, My Life, My Wallet.
Solution
Drawing on our first-hand knowledge of the consumer and retail sector, backed up by original research into the key trends (especially in terms of demographics, technologies and markets) and interviews with subject matter experts, we helped KPMG to craft a more compact, focused survey, with a special focus on Gen Z.
Solution
Drawing on our first-hand knowledge of the consumer and retail sector, backed up by original research into the key trends (especially in terms of demographics, technologies and markets) and interviews with subject matter experts, we helped KPMG to craft a more compact, focused survey, with a special focus on Gen Z.
Results
The report, published online in April 2021, was enthusiastically received – and promoted – by individual firms, generating headlines in the business press, particularly in India, the UK and US, partly because it was the first publication to seriously assess the impact of COVID-19 on global consumer sentiment.
