Delivering matchday programmes you'll keep for life with the FA
Challenge
Produce matchday programmes that make football more accessible ‘For All’, engaging with every fan and player, and creating incremental revenue streams to ensure the FA’s future.
Solution
Over the course of our relationship with The FA, in addition to matchday programmes we have launched a continual stream of new publications and initiatives. These include an annual yearbook and quarterly fan magazine for the previous England fans membership scheme, plus grassroots pull-outs and children’s supplements for younger supporters. We have also overseen a successful rebrand every international competition cycle.
Solution
Over the course of our relationship with The FA, in addition to matchday programmes we have launched a continual stream of new publications and initiatives. These include an annual yearbook and quarterly fan magazine for the previous England fans membership scheme, plus grassroots pull-outs and children’s supplements for younger supporters. We have also overseen a successful rebrand every international competition cycle.
Results
Since the last contract renewal in 2014 we have been responsible for 36 major event programmes and 52 development programmes across 117 matches at 52 stadiums. Their cumulative effect has been to deliver more than £2m revenue back to The FA
36
Major event programmes delivered
52
Development programmes delivered
£2m+
Sales revenue delivered to the FA
