Shifting brand perception and driving engagement for Sports Direct

Challenge

To create a monthly lifestyle magazine focused on the world of sport, both men and women, to drive footfall and sales across the Sports Direct chain.

Solution

Having identified Sports Direct’s target audience we launched Forever Sports, a paid-for, premium offering with a strong focus on sport, fitness, fashion, grooming and lifestyle. The magazine was also supported with a strong digital presence in the form of a website and social channels. Inspired by new heroes from the worlds of sport, fitness and music.

Solution

Having identified Sports Direct’s target audience we launched Forever Sports, a paid-for, premium offering with a strong focus on sport, fitness, fashion, grooming and lifestyle. The magazine was also supported with a strong digital presence in the form of a website and social channels. Inspired by new heroes from the worlds of sport, fitness and music.

Results

Forever Sport certainly hit the mark with Sports Direct customers with 105k copies sold per month. In fact we managed to outsell GQ in just 9 months!

105k

Copies sold per month

98%

Of readers actively purchased

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