Owned media delivers content or experiences that get the world talking and that people want to share. And when it’s done brilliantly it develops its own gravitational pull, drawing in new customers that generate even greater energy – and attraction – around your brand.
When you put owned media at the heart of your communications strategy, you leave the constraints of conventional multi-channel marketing behind. And the more you invest in owned media, the more you benefit from its ability to inspire earned media and the less you need to spend to get your media seen.
But to create brilliant owned media demands a different mindset; a new way of thinking that we call the ‘Wonderly Way’.
Every brand has great stories to tell, so let us turn
yours into unforgettable experiences in print, digital,
video or social.
From UX to design and build, our technological know- how covers everything you need for success in the
We'll help you target the right people, discover their
most valuable insights, then collect and analyse data
to prove genuine results.
From the C-Suite to the shopfloor, video is probably the most powerful way to connect with people today. According to a 2018 Forbes trend report, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. That’s why we are always encouraging our clients to produce more. And it’s why, as well as working with some of the most talented videographers and producers in the business, we have our own rapid-response, in-house videography team ready to create your video assets cost-effectively and at speed.
The demand for expertly created, fast-turnaround content is only going to intensify. But being brilliant at owned media requires specialist know-how, coordination and production capacity that is often too expensive to do ‘in-house’. So we blend embedded teams with ‘on-demand specialists’ to give our clients the best of both worlds at an affordable price. Read here how it works for VWG.
Our digital content comes in many forms, from the compelling blogs and thought leadership features that complement IB Magazine to the Volkswagen Group Hub, an internal suite of websites that keep the 16,000 people who work for VWG retailers up to date with the latest brand information. We have the capability to deliver content across any digital channel. But we’ll only do so if we believe it will be welcomed, consumed, and add genuine value to our clients’ brands.
The relentless growth of new ways consumers interact with brands has resulted in an explosion of social media touch points that can seem overwhelming. So let us identify the most effective for your organisation, then create assets your users will want to share. From quirky Christmas craft how-tos for the Tillington Group, to quick recipes to tempt The Locker’s young fans, to CEO interviews at Kia – our experience is vast. And combined with our Performance Marketing expertise we can guarantee to target valuable new audiences.
We cover all aspects of event management, from concept to completion, working with our clients to produce events that can range from a tailored staff awards programme to breakfast briefings, forums or a conference specific to their customers and needs. Our experienced in-house team produces more than 120 events a year. And we’re not restricted by borders – our award-winning events run year-round, in the UK and internationally, including Australasia, America and EMEA.
Print is our heritage, and we will never lose our passion for creating publications that readers love, too. In 2012 we made history when we delivered daily programmes for the Olympic Games – the biggest single project undertaken by a direct media agency. Our award-winning portfolio now includes the UK’s best-read gardening magazine, match-day programmes for the ECB and FA, and The Locker – a lifestyle brand developed for the British Army.
We don’t want any client to waste time, money and unnecessary heartache launching a digital product that doesn’t hit the spot. That’s why we apply the principles of User Experience – or UX – design at every stage of our product development process. Researching the needs and behaviours of target audiences, creating only the most useful features, and constantly iterating for the most successful end result. Sketches, wireframes and prototypes will be agreed collaboratively – often during workshops – as we believe the best products are created when the client is part of the team.
While our UX design expertise provides the ‘science bit’, it is our experience creating beautiful, functional websites and apps that will bring your brand to life in the digital space. We will translate all the assets, elements and functions required into products that are as engaging to look at as they are easy and intuitive to use. Working on every mobile device and screen size, and ensuring each interaction leaves users satisfied and wanting to come back for more.
Read about our work for the International Association of Athletics Federations (IAAF), and you’ll understand our confidence in offering world-class website build. In addition to our in-house tech expertise, being part of Haymarket Media Group enables us to tap into the experience and skills of development teams across the UK, USA, Hong Kong and India. And we build all our systems to be fully scalable to cope with expected audience growth and evolving client needs.
Work with us and you will have access to Haymarket’s expert Operations team, which specialises on setting up and maintaining various hosting solutions. Sites we have hosted for other clients have involved solutions that are fully cloud-based (Azure, Google Cloud, Amazon) and others that are fully on-premise. We can also advise you on any performance and security concerns, and provide support 24-7.
Immersing ourselves in each client’s market, and understanding their target audience’s needs, is at the heart of the Wonderly way. Every project kicks off with a Discovery phase, when we will seek to understand your objectives and obstacles. Continual research iterations through surveys, interviews, user testing and validations will underpin our work with you, and eliminate incorrect market assumptions to guarantee a virtuous learning loop.
CMI (Content Marketing Institute) research consistently shows that marketers who have a documented content strategy are more successful than those who don’t. So if the pressure to behave like the best media businesses is stretching your skills, talk to us. We’ll cut through the confusion of multi-channel marketing to identify the most effective owned media experiences for your organisation or brand. Delivering the right messages at the right time to the audiences who matter to you most.
For all digital projects we implement Google Analytics as a standard, and are happy to work with any other analytics programmes of each client’s choice. If you require a bespoke reporting dashboard, such the one we created for the VWG Hub, we can provide actionable tracking data and insights to make the best use of your user interactions in directing and growing your brand.
To ensure your messages are getting to exactly the right audiences, and to re-engage with people who have already shown an interest in your brand, we believe that paid media is worth the returns. The 2018 Social Media Marketing Industry Report reveals that 72% of marketers are using Facebook as an ad platform, followed by Instagram (31%). We can help you stay ahead of the trends, optimising your investment with attention-grabbing native advertising and expertly managed campaigns.
Whether you’re at the outset of developing an owned media strategy, or there’s something about your existing content marketing that just isn’t going to plan, talk to us. When we work with a client, it is as a partner not supplier. And we’ll apply all our skills and experience to your business, as if it was our own. Media audits, competitive reviews, audience analysis, sector insights… We’ll help you reframe your thinking the Wonderly Way to create brilliant owned media that could change your world.