We’re delighted to welcome the agency’s latest recruit Nic Shaw into the World of Wonderly, where he is now taking responsibility for the strategic direction and management of our 13-strong editorial team embedded in VWG UK’s headquarters in Milton Keynes. Nic will be working with them, supported by Head of Client Engagement David Spon-Smith and VWG Account Director Alison Nesbitt, to further develop and grow Hub, the dealer-facing communications platform we operate on behalf of Volkswagen and its sister brands, Audi, SEAT, Škoda, VW Commercial Vehicles and TPS.  

Nic joins Wonderly after five years at consumer group Which?, where he managed the brand’s content strategy, creation and video production teams, plus a stint as editor-in-chief at B2B tech agency, WE Worldwide. However he’s no stranger to the Wonderly Way, having previously edited customer titles for the agency’s former clients Toyota and McLaren, plus four years on Stuff and What Hi-Fi? Sound & Vision working for the wider Haymarket Media Group.

Nic says: “I’m thrilled to be working with such incredible brands at such an exciting time in the automotive world. Electrification, autonomous technology and evolving ownership models all mean huge changes for the car industry, and the Wonderly team is right at the front line. I’m also excited to join Issie, David and Alison as Wonderly establishes a bold new identity within the Haymarket family.”

David Spon-Smith, Wonderly’s Head of Client Engagement, comments: “Nic brings a wealth of editorial and product experience, and will be focused on delivering the next phase of development for the VWG Dealer Hub. We’re concentrating on developing our customer experience capabilities, putting customer insight at the heart, and see Nic’s appointment as a key part of our future growth strategy.”


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