Inspiring the next generation of athletes and fans with World Athletics

Challenge

Rebuild Worldathletics.org to set a gold standard for a global sports governing body – increasing engagement and creating a must-visit destination for anyone with an interest in athletics.

Solution

Focusing on the unique content available to World Athletics, we designed and developed a new bespoke headless content management system that manages the main site, local organising committee (LOC) sites, events sites and various campaign and mini sites. We’ve developed a Universal Single Sign (USS) for World Athletics to use across all their systems internally and externally. This allows data to be pulled into one source and gives a seamless experience.

Solution

Focusing on the unique content available to World Athletics, we designed and developed a new bespoke headless content management system that manages the main site, local organising committee (LOC) sites, events sites and various campaign and mini sites. We’ve developed a Universal Single Sign (USS) for World Athletics to use across all their systems internally and externally. This allows data to be pulled into one source and gives a seamless experience.

Results

At the 2017 World Championships in London, we set our own new personal best, with: +46% more sessions than Beijing 2015 +56% more users than Beijing 2015 4.5 million users, 10.2 million sessions and 43 million page views. At its peak the site comfortably dealt with 770,000 data requests per minute.

4.5m

Users to the World Athletics website during the 2017 World Championships

10.2m

Sessions on the World Athletics website during the 2017 World Championships

43m

Page views on the World Athletics website during the 2017 World Championships

“The account team and development team are really committed. We have excellent communication with Wendy and Agnieszka. They have good domain knowledge.” An Dang Duy, Chief Information Officer, World Athletics

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